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PAPER & TEA is entering a new chapter. With Hannes Kläs as CEO and Tilman Städtler as CFO, two experienced leaders are taking the helm. Their mission: economic consolidation, strategic development, and sustainable growth.
From Start-up to Global Brand
What began as a small specialty store in Berlin has grown into a brand with a large store network in seven European countries . In recent years, PAPER & TEA has accelerated its expansion—tripling revenue, expanding its team, launching new product lines, and optimizing digital sales channels. Sustainable partnerships with GMUND and Original Beans are setting new industry benchmarks.
Now: Consolidation and Efficiency
After a period of rapid expansion, the focus is shifting to efficiency and long-term stability. The goal is to establish the brand sustainably within the industry.
Hannes Kläs: Strategic Vision, Sustainable Growth
Since January 27, 2025, Hannes Kläs has been leading PAPER & TEA as CEO. With experience at companies such as OMEGA, Rolf Benz, Bulthaup, Porsche Design, and Vetsak, he brings deep expertise in brand development and corporate strategy. His background in forestry further fuels his commitment to sustainable business practices.
"After a strong expansion phase, our focus is now on sustainable growth and efficiency. My goal is to position PAPER & TEA for long-term success." – Hannes Kläs
Tilman Städtler: Financial Precision, Solid Foundations
Since December 2024, Tilman Städtler has been overseeing the financial strategy of PAPER & TEA as CFO. With a track record at Occhio, drom fragrances, Giorgio Armani, and ESCADA, he brings extensive expertise in financial management and corporate steering. His priority: financial stability and operational efficiency.
"Our focus now is to ensure financial stability and efficiency at PAPER & TEA. Long-term profitability and optimized structures are key." – Tilman Städtler
The Next Chapter for PAPER & TEA
New leadership, a clear strategy—but one thing remains unchanged: a passion for tea. PAPER & TEA stands for quality and inspiration. The company is entering the next phase with the goal of further strengthening and sustainably securing its position as a brand for high-quality tea products.
